Pocket

What are we solving? For whom?

People need to manage too many accounts daily

"How many different accounts do you find yourself signing into daily?"

More than 50% of people answered that they use 4 or more accounts

"Do you have different passwords for different accounts? If so, how many passwords?"

About 50% of people answered that they use 5 or more passwords.

"How often do you forget your password monthly? Do you have issues forgetting your password?"

Only 1/3 of people answered that they do not forget passwords

People need a better way of getting notifications

Do you use social media?

Over than 80% of people are using Social Media and get Notifications

Do you like receiving notifications?

Over 80% of people either do not like notifications or like only some notifications

Storyboard for the design problem

Pocket to the rescue

Logo

Branding

Stability- The main core of Pocket is to be consistently reliable
Efficiency- Pocket strives to increase the user’s productivity
Ease-of-Use - Pocket aims to welcome users with simple and organized aesthetics

Pocket app email and opened app

Pocket app multi-chat

No more cluttered notifications

Meet us on all major platforms

Pocket is available both on computer and mobile devices
We want Pocket to be accessible anywhere, anytime

Pocket should be use freely and with ease

* iOS, Android, Windows Phone, Windows, MacOS, and Linux are supported

Link and manage all your accounts in one place

Select popular apps from the list, or use the search bar
to find others POCKET will store all your current credentials
and give you access to everything you need
in one easy-to-use app

A Place for Everything and Everything in Its Place

POCKET will organize your accounts into easily customizable folders

All your emails in one place

With POCKET, there’s no need to close and open new windows,
you can quickly switch between tabs within the same folder

Why Pocket, not other services?

Support more than 100 different accounts

Key Features

Pocket is a mobile and desktop app
You can sign into all of your accounts at once
Pocket has an overlay feature that allows you to easily open and close another app
Notifications are stacked, and organized
Pocket also has customizable folders to organize your accounts even further

SWOT Competitive Analysis Notes

	Helpful	Harmful
Internal Origin	Strengths What do people want?	Weaknesses What do people not like about existing apps in the market?
Internal Origin	Provides one page for an entire feed Incoming messages categorized into folders Allows users to post content to multiple platforms simultaneously Allows users to customize their notifications Supports all the major platforms	The functionality is not as rich as the original service Too much information on the integrated notification feed Text editing experience is limited Many existing apps do not integrate enough platforms Having an option to customize on any level
External Origin	Opportunities What’s out there?	Threats What would be difficult to compete with?
External Origin	Increasing number of different social communication services New communication services want to provide plug-ins for the app	The app needs to rely on the APIs that other SNS provides If they stop servicing the API, the app cannot function SNS providers require money to use their service The app heavily depends on the platform of the OS